MKTG6234. Television Field Production. Gaining Customer Insight. Closest T stops: . Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Web Request. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Free Speech: Law and Practice. Communication and Inclusion. Internship in Communication. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. MKTG4506. Market Focused Strategy. MKTG6224. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Explores business-to-business and business-to-customer strategies. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours). COMM3200. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. COMM1231. COMM3304 and WMNS3304 are cross-listed. Designed to prepare students to work with audio in modern media settings. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. (1-4 Hours). (4 Hours). Having conversations with others is among the things that humans do most. (4 Hours). 617.373.2027 [email protected] Julie Newmeyer. myNortheastern Opens New Window, Privacy Policy Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747
[email protected] Todd Crawford Senior Photographer Division of Marketing and Communications Crisis Communication and Image Management. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Customer Value and the Enterprise. Communications Specialist. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Introduces students to the basic statistical concepts used by communication researchers. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. (4 Hours). Memory has become a central concept for analyzing problems of historical representation and identities. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. . Social Media Analytics. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. 617.373.2000 Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. have in conveying meaning and constructing and negotiating interpersonal relationships. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Advertising Practices. Northeastern University. MKTG6226. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Brand and Advertising Management. Investigates the role of the producer in the production of content for traditional and new media venues. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Communication and Quality of Life. MKTG4120. Communication and Sexualities. COMM3615. Explore Our Degrees Gather Here. (4 Hours). | Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. (4 Hours). Introduces students to interviewing through the application of communication theory. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. (4 Hours). Opens New Window. Understanding the Platform Economy. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Offers an overview of the concepts, methods, tools, and ethics of communication research. COMM3445. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Examines the development, procedures, economic functions, and responsibilities of advertising. Focuses on ethical principles, issues, and dilemmas in communication. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. (4 Hours). Special Topics in Communication Studies. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Covers both the business and the technical aspects of being a voice talent. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Northeastern University. Studies companies from startups to large multinationals across a variety of industries. COMM3445 and JRNL3425 are cross-listed. (4 Hours). Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News.