Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. You can send this to your SOI, or your geographic farm. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Very nice. Once you feel like you have established a personal connection, ask them for a business card. Before I started using email marketing, my business was struggling. Real estate letters to clients samples help with R. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Diversify Your Outlets 5. Put yourself in your contacts shoes. In real estate, or any business for that matter, you cant deny the power of the referral. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . This helps you get rid of any old contact information that is either incorrect or no longer in use. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Working your real estate sphere of influence takes far more time than money, at least in the beginning. (One of my recent clients almost got badly burned by an inflated zestimate!). According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Good news! But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Save my name, email, and website in this browser for the next time I comment. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Theres short-term business and there is this big long-term business potential. Its time to look inward to your database. I didnt know if theyd know who I was. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Phone: 205-263-9600 My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. You Are Truly "Above The Crowd!". So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. You may also want to include a gift card to the local coffee shop or other gift. And yes, for years they have been. At least if you sold them a house, you will for sure have their mailing address! That is why it is important for you to pay close attention to your sphere of influence real estate agent. As the leads and referrals start coming in, its important to keep track of each and every one. Add your signature and contact information including your location. But the truth is, as humans, were already influencing each other all the time. Dear (Name), How are you? I was having trouble generating leads and converting those leads into clients. Pro Tip for TikTok: This is a fun one. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Either theyre using you or theyre referring someone to you. You can get his full briefing in this video. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. its also more effective. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. This may also help you earn more business. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). This is an important lead generation tool in the real estate industry that can help you add that personal touch. Love it Jennifer. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. How low interest rates are and what a great time to buy it is? They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Start with your past clients because these are people you just sold a house to. Excellent blog and I'm going to share it with some new agents in my office! When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Still not sure how to write it? If you throw a great party, you definitely want to put this to work for you. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. In real estate, being active and engaged as a friend is being active and engaged as a business owner. They got 34 percent from repeat business. As a result, its upset a lot of our existing lead sources as well. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Oftentimes, they do need you, or they need your expertise for one thing or another. (MAKE SURE your contact deets are in your profile!). (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Tips For Preparation 1. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. I like this example Jennifer. And in this case, that brand is you. You at least need to take the time and make real estate letters personal. (Psst, already a Follow Up Boss user? and they're yours for free. Remember, you dont have to harass your SOI with daily sales calls. Michael Montgomery of Rev Real Estate School. He even asks for permission to follow up (Cool if I follow back up in a week?). Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. You heard that right. Hi Jennifer, Interesting concept and comment thread. When they got the postcard, they called me. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Here's a sample: Dear (friend, client from a former business, former boss, etc.) If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! You will be shocked with the answers youll get. The next question what do you say to them? This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Come up with a meaningful message, and hit your database with a postcard mailer. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Why Is Growing Your SOI So Important for Real Estate Agents? 3. Thats the only way you will be able to contact your SOI members 100 times a year. make an informed decision when buying or selling a house. Then, see if they will need assistance finding a spot that has more room. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Is there anything I can do for you?. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Something went wrong while submitting the form. Follow up with them after the event. So, youve sent out an email newsletter. More than anything else, these real estate letters are a thank you with a request for real estate referrals. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. (And, Ill give you the real estate email templates, too.). Thx for sharing. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Great blog and example. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. How to Nurture Your SOI (+ Free Templates! Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Sphere of Influence. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. If you use your agent website for your Listing E-Alerts, you can use. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. (True Story)Order Your Here! Wish I could use it but after 25 years it would look odd! The name of the game is Listing E-Alerts. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. If this has happened to you, you need to re-engage with those people. Check out this great listen on Audible.com. I stay in touch with my people, past present and to come, with a monthly . Instead of scrolling past updates from your sphere, take a second to like or comment. It is important for you to stay connected with your real estate clients. For many, leads are drying up a bit, so you may be feeling a little stuck. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. After youve sent the initial letter, be sure to stay in touch periodically. Brian Icenhower of The Real Estate Trainer has a great tip. I dont have any influence! I know thats what I thought the first time I heard it. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Beautiful. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Do you have something you could YAY-ME about to your sphere? This raving fan then tells their close connections about you which in turn builds your sphere of influence. For example, a home value estimate is one of real estate's most common lead generation tools. What are the biggest (non-monetary) challenges and rewards? Why am I sharing this wonderful news with you? But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Check out our full list of Twitter dos and donts for real estate! It could literally lose you millions. Part of that, Im sure, is the isolation that many are experiencing. Gratitude is the best way to get more of what you want. In general, keeping in touch is a great way to show appreciation. This is a great way for you to demonstrate that you are knowledgeable about the local area. We do coach our clients on these lead generation tactics. Thank you for using me as your realtor. If you would like to submit a question just visit. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Thanks for shring this Yah-me. I just can't do YAY ME! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Your note/comment is definitely going in my "keeper" file!! On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Oops! Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Recent clients and professional connections are always a great place to start.. Its really simple. When making your choice, youll want to consider the market you are in and the level of training you desire. Checking in with them to make sure theyre okay is a very normal thing. Theres really no right or wrong way to segment your list. All you need to do is say, Hey! These are people that know you, and just because of that, you have some influence on them. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Things are uncertain right now, and in many ways we have been forcibly disconnected. Dont hesitate to put this to work for you. Most marketing agents do fails because they don't under. He is CEO of Agent Dominator. Take Advantage of Social Media 3. Check out our full post on prospecting on Facebook! Its very simple. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. You dont have to be a suited-and-booted business exec to have a great network. You want to find ways to touch your SOI members without annoying them. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. The easiest way to do this is to use an announcement letter for real estate. ActiveRain, Inc. takes no responsibility for the content in these profiles, Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. 6. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Are you tempted to use AI to write blog posts? Its forcing real estate professionals to pivot their business and make some changes. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. We are going back to the basics. I just want to check in with you and see how youre doing.. Good iedea on using and award and sharing it with your soi. Its okay if you have gotten away from being in touch with your SOI. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. I especially liked your photos of the latest outing you had at Russian River. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. But if you do it right? They may even have some great content ideas. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. As a result, Realtors end up going for the remaining 20 percent. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. :). This is how you reconnect with your sphere of influence database. Reach out to some of your past clients from the last two or three years, depending on how much business you do. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Make sure you select something that shows just how well you know them. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. And this one from the Graham Seeby Group is an excellent example. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. What We'll Cover Housing Market Statistics 1. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. There are so many ways for real estate agents to generate business. Theyre probably going to answer the phone. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. A Simple Definition to Get You Started. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. March 04, 2012 08:13 AM. Holiday cards are a classic way to stay in touch throughout the year. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Be clear that you have no agenda. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. And theres no good reason to leave that kind of money on the table. I bet you do want to share some ideas? Human connection is in high demand. This field is for validation purposes and should be left unchanged. I would love the opportunity to work with you. For example, you may want to host a simple summertime cookout. I've written about this concept once or twice or a dozen times - see the list below for related blogs.