You use your personal branding to differentiate yourself from other people . Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. People skim online, even when looking at LinkedIn profiles. that could potentially compromise your internal moral compass or professional Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. They see you as organized. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. It's fascinating to see the variety of words each of you has chosen. Avoid using too many personal branding words or phrases. Use those personal brand words to start crafting your own brand. 3. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. Plus, these qualities are always attractive in a professional setting. Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. To date, Ive had 32,415 comments. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: Dont say youre the best or a leader in the field of unless you actually are. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Imagine being faced with a difficult situation Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. This doesnt mean you shouldnt make yourself available, just dont go crazy with it. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. In order to be effective, it needs to stay current. You can also use words like proven and seasoned to show that you have the experience to back up your claims. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . Hi Shelley, Thank you for sharing these wonderful insights. What adjectives would you use to describe your business? He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. . This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. If you find you are someone who gets things done and makes things happen your one word points to Drive. Its especially true if the goal is to implement pharmaceutical management in your business. Consider these brand words that describe your expertise. individual can include a focus on being creative in tackling new projects, considering Helping sales, marketing, and recruiting teams find new leads. Personal branding is a very important step in the job search process. Get more eyes on your personal brand statement. You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. I am straightforward and reliable, and I support others with compassion. What three words describe your personal brand? Loved by salespeople, recruiters, and marketers. Here are three types of words that describe your personal brand. This is something that we need to make more clear moving forwards, thank you! How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/[email protected]'); Everybody tells you that you have to have an effective 30-second elevator pitch.. Sadly, some people don't know who they are. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. Beyond a simple tagline, your three words should reinforce who you are as a company. Everyone has such descriptive words. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. the times in which you have caught someone cheating, stealing, or even being You can use more than just a handful of words to describe yourself, and you should. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Can you be counted on to do the right thing? Choose 3 words that you'd use to describe yourself. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. Its what ensures your results are that much, You know plenty of brand evangelists. Take a look at this example in which someone calls herself an influencer of change.. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Hard-working 2 . CEO walks out). Fatma Repha From Thrifty Phat. Your Look and Style. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Heres a little-known fact about writing: verbs are more effective than adjectives. Here are our top picks for the best personal brands right now: 1. Protected. Your personal brand statement should be short enough to fit on one line on your business card. Take your values and goals and wear them on your sleeve (or your personal brand statement). Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. This is why a concise personal brand statement is so important. It will make you memorable, and help your end goal tremendously. Does Your Brand Need Them. Without them, you're just pressing on the gas without looking. Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. As a solopreneur and owner of, career; life lessons; performance; personal growth. 3. Id love to hear from you! For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive After all, recruiters are pressed for time. Being resourceful requires applying good critical It can be hard to know where to start with your personal brand. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. . Ensure that the words you choose are genuine and reflect yourself accurately. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. Use personal brand adjectives sparingly and in. These are some of the best personal brand statement examples on social media today. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. I strive to improve myself and those around me, and I am always looking for ways to grow. Match your answer with the job description of the job you're applying for. to craft your professional image without coming across as arrogant or desperate. List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. You see, this query is a great way to define your brand. Be sure to take note of those too and choose words are a great fit for your brand and your business. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. You should be respectful of their time and yours. Start Online. Be careful not to boast about your achievements too much, or you may come across as arrogant. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. these 5 words describe you both professionally and personally. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. Its important to have a professional philosophy and solid professional track record. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. What I mean by this is what people uniquely think of when they think of you. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! Content Strategist.. So what kind of personal brand words should you use to describe yourself? These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. Here, agent means something that takes an active role or produces a unique effect. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. A personal brand statement will not help you much if you are not telling people what it is. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. Its straightforward and shows the kind of approach and value she would provide her clients. LinkedIn profiles have reference sections where people can say nice things about you. 19 of the best personal brand examples in 2023. In most cases you will find consistency from your feedback providers. You spent time on it, dont you want others to see it? The. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Hard-working 2. Why? If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). There are no two ways about it. VA. 2 . Good luck with your job hunting! As a result, I created an infographic to highlight how people position their brand in ONE word. to see how other people pull this off successfully! How to describe your brand in 3 words: And if your feedback comes back different from your words, you need to fix or adjust. Jot down your favorites and then narrow them down to your top 3-5. Do clients feel that strongly about your brand? Synonym: Synonyms to the word "bold" include words like brave, fearless, courageous, and confident, among others. Think of your clothing, hair/makeup and accessories as your 'packaging'. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. Rather, its something you should consult, review, and revise on a continuous basis. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. Looking at Target as an example most of us are familiar with, it . Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. Frankly, it can make all the difference in short-term job searches as well. The answer to this question helps us cut through the clutter. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. This helps you figure out who you are, what you stand for and where you add value. I am a determined and resilient individual who is always eager to learn and evolve. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Our free tool helps you promote and enhance your personal brand online. Darrell Franklin. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. How would you handle it? If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. Get help for patent invention InventHelp experts. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. When people interact with my content, products, and services, I want them to feel ______. But even more than that I seek to inspire and lift people and processes up. Its often a subtle distinction that a lot of people overlook. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Press Esc to cancel. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. It must only be 3 exactly. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. Better yet -elevate- I don't just move things from point a to point b. I lift them up. Consider how you have had to come up with Plan Patagonia. One that when people hear it, they know who it is. However, it comes across as if youre trying to boast or appear more important than you are, which could turn people off. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. describe you and what would they say about your best work traits? People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. Corporate attorneys are hybrid legal advisors and business executives. Powerful. Describe yourself with professional words that are appropriate to use in relevant settings. Words to Describe Your Brand. It shows that youre focused on doing something instead of just talking about it. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. Im The Mary Poppins of CX/UX. Thats where verbs come in: they help demonstrate your brand rather than just advertising it. Consider if you have Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. The best way to describe my personal style is: Simple, timeless and relatable. An awesome personal brand statement example jumps right out at you. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. to be resourceful As with anything, these should be looked at through the lens of your own experience. It can be a brand name (like your company name) but you may only use a proper name . Be sure to take note of those too and choose words are a great fit for your brand and your business. Aware. Examples of brands: Coca Cola, Nike, Gong. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. You can use more than just a handful of words to describe yourself, and you should. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: Sharing this info is very impactful!! Hopefully, with a good sentence, an employer will want to know about you. The best brands have a clearly defined personality that is specific in their . 2. If you want to download this list as a PDF, you can do that right . If they also used similar words to describe your freelance personal brand, then you're already on the right track. Being collaborative is not just about being a team player. If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. So they end up sounding like everyone else. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. These are all admirable qualities to have, so take pride in the 3 words you choose. Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. . However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. This is particularly helpful for recent grads who may not have much work experience. This post can make an impact on many people! and true to yourself so that your personal brand is the real you. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. You can practice this easily. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. In other words, it's your unique selling proposition. If so, youre off to a good start. Aaron Ward. Your personal brand statement combines these into a short, punchy narrative. This will help set you apart from all the other people who offer similar services or operate in the same industry. 1) Your brand is how others perceive you. Hi there, I'm Juls! If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. aristocratic or having or showing fine personal qualities or high moral principles and ideals. And your brand is what attracts your fans to you. My word is Impact. Explain why you chose them. It is tempting to exaggerate your abilities, but this is not the place to do that. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. They can be used to describe an individuals personality, work ethic, skills, and more. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. When expanded it provides a list of search options that will switch the search inputs to match the current selection. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. It acts as a mission statement for his career and what he values. Thanks! Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. How you handle tough ethical dilemmas can speak volumes We expect that with correspondence with a bank, not a person. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Are you clear on your brands mission, vision, and values? Its always good to keep learning! This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. The most powerful words in your profile are your descriptors. Also, make sure to limit yourself to only one sentence for your personal branding statement. What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". Your post has given me clarity to define my personal brand statement. Should you use personal brand adjectives? He establishes his leadership in his field and shows how his passion translates to direct success with his customers. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? Personal branding builds your reputation. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Relaxed.". A personal brand statement is a 1-2 sentence that sums up your brand. If you are one of them, you'd better figure it out. There is no right or wrong answer in selecting the 5 words the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Sometimes it takes longer than expected to discover the right fit. And I failed At first. Additional words include versatile, resourceful and adaptable. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. This is how I measure success! This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. Its the essence of who you are, distilled to just a few words. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. for your long-term career development. The process for identifying your ONE word is just as important as your actual ONE word. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Consider Your Brand As An Agent. A leadership brand conveys your identity and distinctiveness as a leader. . Whenever I work with clients to develop their personal Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Synonyms: aristocratic, patrician, high-born . Thanks to people like you and J for being willing to share your incredible insights. Words in this category stress movement, taking things from one point to another point. 4. Youre a builder of communities with your weekly newsletter, really? Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. On the web, you have much more control over perceptions because people will judge you solely based on what's .